"OIOIOI" is a new art gallery with an original choice of artists from different countries. Its activities take place not only in Saint Petersbug, and aim to spread all over Europe and US. "OIOIOI" is not only an exhibitions' site, but a universe comprehending a wide range of services for the system of contemporary art. "OIOIOI" wants to make available all the information about that what counts in art, and to provide the world of contemporary art with all the services that it needs: from the educational ones to communication, promotion and marketing. At "OIOIOI", people interested in the new waves of art and investors can find the artists and the evaluation's instruments which, together with the former, can give an added meaning to their collection and portfolio. This is why, besides the gallery, "OIOIOI" has a laboratory of ideas that contributes to put each exhibition it works at, and every artist it works with, in their theoretic and practical context: the ROYAL FACTORY. By virtue of qualified master classes, seminars and workshops, "OIOIOI" art gallery presents itself to the public of art lovers and art

buyers, as a dynamic organism always in contact with nowadays trends, and always aware of the roots and the reasons of the most recent movements or samples in art. In this way "OIOIOI" art gallery gathers together and unifies both art and life. The works of art showed at "OIOIOI", in fact, are never the product of a talent or of a genius abstracted from a social context, but always belong - whatever original they are - to a world, to a complex system, which "OIOIOI" translates in a language that is also available to everybody. At "OIOIOI", the excellence becomes a high quality product, which is showed and delivered to everybody who can appreciate it. "OIOIOI" goes beyond the border between art and life, art and style: with "OIOIOI", art becomes a matter of lifestyle, that everyone can experience in his or her individual life.

Andrea Sartori

ROYAL FACTORY